In principle, a so-called NFC (Near Field Communication) chip can be placed in every “goodie”. An app is loaded by touching it to a smartphone. The app is controlled by a smart CMS platform. Video, webshop, Image, Social-Media etc. are just a few options. And because the NFC chip is unique, specific apps or messages can be displayed per chip. With the possibility to make this “geo” dependent. In this way, the “goodie” becomes a personal information and promotional hotspot.